Condé Nast are repurposing the entire December issue of GQ, with the same ads and articles, into an iPhone app. The app will be launched the same day the print issue will appear and will be priced at $2.99, two dollars less than the print version.

The app will also include e-commerce, audio and video functions. Turned sideways, the iPhone displays the magazine in its traditional print layout. Users can flip through pages sequentially and zoom in and out of each page. As the app is a full replica of the magazine, it will count towards its ABC paid circulation figures.

iPhone users generally view ads in paid apps unfavourably, so it will be interesting to see the consumer reaction to largely a print business model and content (newsstand, plus ads) on the iPhone.