YouTube’s latest experiment at live broadcasting, the decidedly A-list U2 concert from the Rose Bowl attracted a broadcast size audience of 10m. Given its premium content, it’s too early to say whether this is a tipping point for internet video or indeed YouTube’s live broadcasting ambitions, but nonetheless it’s an impressive figure.

The concert was made available to 187 countries, including China, North Korea and Iran, with a third of the 10m viewers based in the US.