Nielsen claims that the time spent on social media sites rose 82% in 2009 across the US, UK, Australia, Brazil, Japan, Switzerland, Germany, France, Spain and Italy, with consumers spending more than five and half hours on social networking sites like Facebook and Twitter in December 2009. Facebook accounted for an impressive 67% of social media users.

And with mobile access making it easier than ever to stay connected this trend is going to continue, in turn making social gaming an increasingly interesting opportunity with the right model. Balance against this Facebook reducing the visibility of most apps on their platform to combat abuse of the notification system.