Back in November, I started an experiment to improve the bounce rate on the blog through the related-posts plugin in WordPress. As below, this typically displays three related posts based on tag, category, body and title.

I’ve been monitoring the changes in the bounce rate each month since the plugin was activated with encouraging results. This has seen the following improvement on a monthly basis over the initial level:

– November: improvement of 7%
– December: improvement of 10%
– January: improvement of 11%

Not huge, but a c.10% improvement in bounce rate for the addition of a simple free plugin is not to be sniffed at and shows the value of presenting contextual next steps to encourage users to delve more deeply into the content you have available.