Mobile browser market share 2013


Android may be winning the overall browser market share race as we move into the second quarter of 2013, but Apple is now growing at a similar rate.

The stats from analytics firm Statcounter are limited to their own figures, but as one of the most popular freemium analytics tools they provide a clear indication of the trends and a good indication of market share.

As you would expect given its dominance in handset sales, Android is out in front on 31.54% of global market share in February 2013. It continues to grow having moved up from 22.67% a year before. At that time it was neck and neck between iPhone, Opera and Android in the 20-22% region, with Nokia some way behind at 11.24% and Blackberry even further back at 6.53%.

Move on a year to February 2013 and Nokia and Blackberry have fallen much further behind with Blackberry a mere 3.02% and Nokia not faring much better at 6.91% as both firms have struggled to hold onto market share.

Android and iPhone have also left Opera behind, with Opera falling sharply to 15.4% while iPhone has grown less fast than Android at 24.36% global market share. The iPhone browser’s growth has been slower than Android, but what is interesting is how it has grown sharply in share after Christmas with Android and iPhone handsets being the must-have devices and their share growing accordingly.

Indeed the iPhone was largely flat for the year at 20.64% in November 2012, but picked up to reach the 24.36% figure mirroring Android’s sharp growth and showing that the battle for mobile dominance is not yet over, even if it’s increasingly looking a two-horse race.

And these figures are not taking into account tablet browsers where Apple has a much larger share. Add these and iPod touch figures (albeit only 2.6% down from 4.3%) and the battle is much tighter.

For the equivalent UK mobile browser stats and trends 2013 read here.
Mobile browser market share 2013

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