Grass roots widget marketing

Do people think widgets grow on trees? Actually, it’s the other way around with an unusual, but laudable, promotion from ABC and the Arbor Day Foundation whereby for every ten times a video is viewed through the widget is viewed a tree will be planted.

While I’m not a fan of the execution of the widget which I find overly complex, I’m a supporter of the cause, so have embedded the widget below. Click on ‘grab it’ on the bottom of the widget to do so yourself and select ‘videos’ from the option.

You can check out progress by clicking on the yellow leaf icon on the bottom right of the widget.

Update: boo, it’s stopped at 100k trees. Not bad going all the same.

Update 2: As it’s slowing down the site loading, the widget has now been removed.