One of the pieces of feedback from my audience session with Sky+ users was that they skip nearly all TV advertising.

I’m betting if the ads were as engaging/distubring as the remix below then they would watch them (and they are looking at the YouTube stats). I for one can’t get E-e-e-sure out of my head (and my insurance is up for renewal this month!).

Shame the remixes are being taken down from YouTube “due to terms of use violation” as this is a great way of getting the social networking community to engage with your content and certainly cheaper than a 30 second slot during Coronation Street…