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Demand It and they will come

November 24, 2009 Chris 0

Low budget horror ‘Paranormal Activity’ from Paramount Pictures has been using events website Eventful’s ‘Demand It’ feature to market the film. ‘Demand It’ uses social […]

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Gorilla Marketing

October 1, 2009 Chris 0

The Uganda Wildlife Authority is using an innovative approach to raise awareness of and funds for endangered gorillas. The ‘Friend a Gorilla’ website allows users […]

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Bob Dylan goes viral

September 25, 2007 Chris 0

Like Elvis, Bob Dylan seems to have no limit to the number of Greatest Hits variations he can release. I can remember as a child […]

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Who wants to be a millionaire?

October 3, 2006 Chris 0

Netflix are offering a $1m prize to the first person who can achieve a 10%+ improvement in their recommendation engine. They are making available sections of […]