Follow That App
Developer Interviews
App development and marketing tips from Occamy
If you’re a regular browser of the App Store sales charts, then the chances are you’ll have seen the familiar dirt bike icon of Moto X Mayhem from Occamy Games Inc. But what’s the story behind the company and what advice can they share on how to be successful on the App Store and beyond? … Continue reading
App Store price changes catch developers by surprise
On Wednesday night, Apple took the unexpected step of adjusting prices on most price tiers around the world, much to the surprise of developers, publishers and consumers alike. There had been notification that changes were being made to the App Store which could take some apps offline in some territories, but no mention of a … Continue reading
Freemium app business models
One of the important decisions app developers need to make when launching their new products in on business model and pricing. Do you go paid and premium hoping that the quality of your brand and product will maintain sales revenues versus pile it high tier 1 pricing (59p/99c) Do you go paid and cheap looking … Continue reading
App advertising and pricing tips
You may not have heard of ‘Best Cool and Fun Games’, but the chances are you will have played one of their games. Perhaps the best known title is Ant Smasher, although their portfolio also includes a Suduko game and something after our own hearts, App Spectator, a guide to the best apps on the … Continue reading
Cross-platform app monetisation – The Weather Channel
The Weather Channel is one of the veterans of cross-platform app development. Weather is an important service for all mobile users and they support an impressive number of mobile platforms, including Apple, Android, Palm, Windows and Blackberry, having racked up more than 45 million cumulative downloads. However, given all Smartphones come with a default weather … Continue reading
App store development tips from Angry Birds creator Rovio
Google has launched The Guide to the App Galaxy, a decent primer for getting started in app development covering development, but also the commercial considerations of promotion, business models and measurement. Contained within the guide are interesting snippets of advice from other developers. This includes advice from the current darling of the app store, Rovio, … Continue reading
Instapaper and App Store business models
One of the challenges of building your own app business is the lack of real sales data. Apple only provide headline figures and while the sales lists are useful, you have to rely on the generosity of other developers to release their share their sales figures and wisdom. Instapaper’s Marco Ament did just that with … Continue reading
