With the iPhone 5S and 5C just announced, it’s an ideal time to look at the market share within the global mobile handset market.
Stats from IDC covering the first 6 months of 2013 show that the iPhone accounted for 13% of global Smartphone shipments down on the 17% in the same period last year. Even then shipments of iPhones are up 20% in total showing the growth of the market.
Apple will hope to reverse this trend with their new devices and to tap into a new market with the (slightly) cheaper 5C in all its technicolour glory.
In the UK, Apple accounts for 28.2% of Smartphone shipments against Android’s more than double 57.2%, with Blackberry back on 9.3% and Windows Phone even further back on 5.3%.
In the US, the iPhone is much stronger with 42.6% versus 52.9% for Android, with both Blackberry and Windows Phone under 3% at 2.8% and 1.7% respectively.
It’s China though that Apple will be really hoping to succeed in with their new cheaper device. At present they are a mere 8% of the market against a hugely dominant Android at 88.4%, with Windows Phone at just 2% and Blackberry barely registering at 0.1%.
If they can reach their US or even UK levels then this would represent huge growth in what is already a fast growing Smartphone marketplace. However, considerable work is required to achieve this with sales in China and Taiwan combined down 14% in Q2 2013 over the same period last year.