Android has caught up in terms of devices, but is still a long way short on revenues
The global Smartphone market showed strong growth year on year in Q2 2012, according to data from the reliable IDC.
In terms of the worldwide mobile market as a whole, this only grew by a single percent in shipments from 402 million devices to 406 million.
The Smartphone market was a different story, with Smartphones rapidly replacing feature phones as the default device in advanced and increasingly in developing markets. Read here for data on US Smartphone market share in the same quarter of 2012.
The Smartphone market showed 42.1% growth year on year, with Samsung and Apple making up more than 50% of the market and Nokia and HTC losing out.
Samsung, of course, takes a different approach to Apple, with its range of predominantly Android handsets including some stand out devices like the Galaxy S3, against Apple’s focus on a single device. Samsung is now the clear leader in the market nearly doubling its market share from 17% to 32.6%.
China’s ZTE remains one to watch, particularly as its home market rapidly adopts Smartphones, with growth in its market share from 1.8% to 5.2%.
For the full data from IDC, see below:
Top Five Smartphone Vendors, Shipments, and Market Share, Q2 2012 (Units in Millions)
| Vendor |
2Q12 Unit Shipments |
2Q12 Market Share |
2Q11 Unit Shipments |
2Q11 Market Share |
Year-over-year Change |
| Samsung |
50.2 |
32.6% |
18.4 |
17.0% |
172.8% |
| Apple |
26.0 |
16.9% |
20.4 |
18.8% |
27.5% |
| Nokia |
10.2 |
6.6% |
16.7 |
15.4% |
-38.9% |
| HTC |
8.8 |
5.7% |
11.6 |
10.7% |
-24.1% |
| ZTE |
8.0 |
5.2% |
2.0 |
1.8% |
300.0% |
| Others |
50.7 |
32.9% |
39.2 |
36.2% |
29.3% |
| Total |
153.9 |
100.0% |
108.3 |
100.0% |
42.1% |
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