Facebook advertising market share statistics

ios5 deleted contacts
It's been nice knowing you...
tablet market share statistics
up, up, up...

If you were under any illusions about Facebook’s market share, then try this statistic for size.

According to comScore, Facebook accounts for close to a third of US ad display impressions.

It was 15.6% in Q1 20101, then 25.9% in Q4 and is still growing, now to 31.2% of the world’s biggest advertising market. Indeed at the current growth rate it is due to hit over 1 trillion ad impressions for the whole year. Facebook run of site CPMs may be low, but even at $1 that would represent a billion dollars!

Perhaps most interesting is how their main display ad rivals, Yahoo, Microsoft, AOL and Google aren’t keeping up, with Yahoo falling from around 12.5% in March 2010 to around 10.5% in March 2011.


  1. I really like your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz reply as I’m looking to create my own blog and would like to find out where u got this from. kudos

Leave a Reply

Your email address will not be published.


This site uses Akismet to reduce spam. Learn how your comment data is processed.