Once you click, you can’t stop

Posted by Chris on October 1, 2009 0 Comments

The challenge in getting users to click on ads is well known, but an inspired piece of creative for Pringles plays on this by including a mini-story within the ad which reveals itself through a seemingly never ending number of clicks (I gave up at 20), earning itself a gold Cyber Lion award in the process.

See it in action here.