BlueOrganizer contextual search menu

Adaptive Blue have released version 3.0 of the BlueOrganizer social bookmarking tool, with a Firefox extension that is a contextual search menu linking you into the ‘social mediasphere’. On first look, it brings to mind the Hyperwords project with its contextual browser extension for interacting in more depth with the keywords on a page.

After a brief install and browser restart, you can right-mouse and see a ‘BlueMenu’ either for a highlighted piece of text or for a page as a whole. The menu opens into all the poster children of social media, with stalwarts Wikipedia,, Flickr and the rest just a menu click away.

In theory, this click takes you directly to the tag or results page relevant to your selected term, but it doesn’t always work in practice. It worked fine for me on and YouTube, but just took me to the homepage of Wikipedia and an ‘all tag’ page on Odeo for my chosen search of ‘media technology’.

Helpfully, it opens the page in a new tab allowing you to explore multiple choices without losing your original context. There are revenue models in place for the existing product, with paid placement possible in the menu of default options and affiliate links to take you through from your search for a film to buying the DVD.

Why are we waiting?

Ironically for a tool that is supposed to save you time, my biggest grievance is with the menu load times – on one occasion over 20 seconds and regularly more than 5 seconds. This needs urgent attention, if its to evolve from a bit of fun for early adopters into a genuinely useful tool. It appears I’m not alone in this (see comments).

Also the tutorials could be a lot simpler and shorter, if it’s going to gain a large audience. Better to focus on the basics and let users learn more as they become more familiar with it.

Certainly the idea of contextual search is an interesting one that has many potential applications, particularly when the user is able to customise their search menu, evolving it into a viable portable digital lifestyle aggregator.

Image 1: loading – you may be watching this for a while…

BlueMenu loading

Image 2: the menu in action



  1. Thanks for writing about us Chris.
    You did not talk about the really unique aspects of the organizer and bluemenu – semantic sensitivity on pages and selections.

    For example, if you navigate to a movie page on Amazon it shows you search for more movies by this director or pictures of the stars on Flickr and ability to rent on Netflix. You can also select links and titles of things on blogs and other semantically rich pages and immediately lookup information.

    We are tuning the performance and are aiming to get it improved soon.

    Finally, please take a look at the help section: which features bite-size tutorials and screenshots on how to use the organizer.


  2. I gave it a try as well, but uninstalled pretty quick after those long waits. Early days in the beta maybe, but it’s a pretty important detail.

    Think we’ll be seeing much more of these kind of keyword interaction tools as we move towards web 3.0 and intelligent contextual linked services.

  3. Thanks for popping by, Alex.

    It’s the social media integration that’s most of interest to me hence the focus on that in the post, but it’s helpful of you to add the wider picture for readers.

    Will be interested to see how this tool evolves over time and others like it, as PeteP suggests above.

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